Sherrie Rose, The Webinar Way
The Webinar Way — Resource Guide

Everything you need to build a webinar that works

A working shortlist across every layer of the stack — the deck itself, where you host the live session, and the platforms built to convert attendees into buyers.

Explore the guide
Layer 01

Presentation Design Tools

Where the deck itself gets built — from a prompt, an outline, or a finished script.

Claude Design

Brand-consistent, in-conversation

Build a full slide deck just by describing it. Once your organization sets up a design system, slides automatically pick up your brand's colors, typography, and visual style — and you keep iterating on the canvas before export.

claude.ai/design →

Gamma

Fastest first draft

Feed it a single prompt, outline, or document and it handles copy, design, images, and layout automatically. Export to PowerPoint, Google Slides, or PDF.

gamma.app →

Canva — Magic Design

Asset library & collaboration

Describe your topic and Magic Design generates a starting deck. From there: drag-and-drop editing, millions of stock assets, and one-click brand customization.

canva.com →

NotebookLM

Source-to-slide conversion

A free Google tool that turns an existing document or audio file — a script, a recorded run-through — into a structured presentation, once the content already exists.

notebooklm.google.com →

Pitch

Team co-editing

Give its AI agent a prompt or supporting files and it produces an on-brand deck your team can refine together — built for startups and sales-style webinars.

pitch.com →
Old Favorites

Presentation Design Tools — The Classics

Still the backbone for most webinar decks, especially when you need full manual control or your team already lives here.

PowerPoint

Most widely used

The default almost every business already has. Deep customization, animation, and speaker-note tools, plus Copilot for AI-assisted drafts if your plan includes it.

microsoft.com/powerpoint →

Keynote

Cleanest built-in design

Apple's presentation app, known for polished default themes, smooth transitions, and tight integration across Mac, iPad, and iPhone.

apple.com/keynote →

Google Slides

Real-time collaboration

Free, browser-based, and built for multiple people editing the same deck at once — the easiest option when a team is co-building live.

slides.google.com →
Layer 02

Webinar Hosting & Delivery

Where the live session actually happens — registration, streaming, and the funnel around it.

Zoom Webinars

Maximum reach

The safest default when reach matters more than conversion mechanics — attendees already have it installed, and it scales to tens of thousands of viewers.

Livestorm

No-download simplicity

Fully browser-based, covering registration pages, analytics, emails, and video in one clean tool — a fit for teams that want simplicity over heavy sales tooling.

Demio

Marketing teams

Purpose-built for lead generation: custom registration forms, in-event CTAs, and lead scoring built in.

GoTo Webinar

Recurring programs

Detailed analytics, custom registration, and integrations with major marketing platforms — a fit for established businesses running a regular series.

WebinarJam / EverWebinar

Sales-driven funnels

Built around offer delivery and replay funnels, with in-webinar offer cards and broadcast infrastructure. EverWebinar runs the same funnel on autopilot from a recording.

BigMarker

White-label branding

Leans hardest into making the webinar feel fully native to your own site rather than a third-party platform.

Quick Reference

Best-in-Class, by Situation

NeedBest pickWhy
Fastest first draft from one promptGammaOne input → full deck, copy and design included
Strongest built-in brand consistencyClaude DesignApplies your design system's colors and typography automatically
Best stock asset libraryCanvaMillions of images, icons, and templates baked in
Turning an existing script into slidesNotebookLMFree, purpose-built for source-to-output conversion
Team co-editing on a live deckPitchMultiplayer editing built around the AI draft
Maximum attendee reachZoom WebinarsAttendees already have it installed — low friction at the door
No-download, fast setupLivestormFully browser-based
Lead scoring & marketing automationDemioCustom registration forms and lead scoring built in
Sales-driven, offer-based webinarsWebinarJamIn-webinar offer cards and replay funnel infrastructure
Evergreen / automated replaysEverWebinarRuns the "live" experience on autopilot from a recording

Slides. Host. Follow-up. One clean path through the layers above.

Claude Design or Gammabuild the deck
→
Demio or Livestormhost & register
→
CRM automationreminders & follow-up